Collaboration: procurement vs strategic marketing and sales

Collaboration: procurement vs strategic marketing and sales

4th Apr 2024 6pm - 7pm
Central European Summer Time

This is a live-stream event

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2024-04-04 18:00:00 2024-04-04 19:00:00 Europe/Rome Collaboration: procurement vs strategic marketing and sales Live virtual stream event


Free to attend
Free + Free handling

Sale Ended

Event Details

This webinar acknowledges the challenges that can hinder collaboration between procurement, marketing, and sales and shines a light on the procurement function as the key to unlocking cooperation, innovation, and ultimately, product success.

While cost-efficiency is a crucial aspect of procurement, this webinar dives deeper, showcasing how procurement goes beyond simply securing the best deals. You'll discover how procurement plays a vital role in demand generation, product development and sales enablement.

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Angelo Putiri MCIPS

Head of Proposal and Estimating, mauS.p.A.

Experienced manager with a demonstrated history of working in the industrial automation industry with extensive application of industrial robots. Highly skilled in Sales, Proposal & Estimating, Purchasing & Supplier Quality, Project Management, Site Management spending several years on customer sites with solid Engineering basis. 

Leonardo De Toma

Purchasing Executive, Comau S.p.A

Purchasing Executive in the OEM Automotive Industry and Industrial Automation. 20 years of international experience (Europe, USA, China) in Direct/Indirect Materials Purchasing, Program Management, Cost Reduction VA/VE and Change Management, Joint Ventures, M&A Strategy and Synergies, Integration and Planning.

Evert Karsen

VP Procurement, Cimpress

Global career delivering excellence through innovation, customer drive, and passion for results; Strongly multicultural and relationship builder, I have launched multiple global procurement organizations in central, decentral and hybrid company operating models, managing direct, indirect and capex spend categories.

Currently leading the transformation of Procurement from traditional focus on TCO and service continuity, to facilitating the implementation of sustainability goals and fulfilling customer expectations to grow sales, through the adoption of technology and top talent management.

Roberto Argolini

European Operation Leader, McKinsey & Company

European Operation Leader at McKinsey & Company working mainly on procurement, product development and supply chain with a proven track record of successful operations transformations cross industries leveraging also digital and advanced analytics. Before to join McKinsey 10+ years at General Motors.